Web Marketing…Why do we do it? It is all about getting into the mind of the prospect!

“In the book Positioning: The Battle for Your Mind” The authors, Al Ries and Jack Trout stated:
“The easy way to get into a person’s mind is to be first. You can demonstrate the validity of this principle by asking yourself a few simple questions.”

What’s the name of the first person to fly solo across the North Atlantic? Charles Lindbergh, right? Now, what’s the name of the second person to fly solo across the North Atlantic?

What’s the name of the first person to walk on the moon? Neil Armstrong, of course. What’s the name of the second?

What’s the name of the highest mountains in the world? Mount Everest in the Himalayas, right? What’s the name of the second highest mountains in the world?

“The first person, the first mountain, the first company to occupy the position in the mind is going to be awfully hard to dislodge.” This doesn’t mean if you entered the market later that someone else you are doomed. We live in a dramatically over communicated society. For a company to succeed today you must create a position in the mind of your prospects. This position should demonstrate your strengths and weaknesses and those of your competition. For you old timers (like me) and history buffs, Sperry Rand invented the computer…Not IBM. However IBM was the first company to build a computer position in the mind of the prospect. Now it is your turn! How can you take your products and services and etch them into the minds of your customers?

My wife and I got a couple of Yellow Labs a couple of years ago. We met with them every day from the day they were born to the day we took them home. To these dogs their mother is my wife. We have even had “puppy reunions’ and they would rather be around us than their natural parents. It is this kind of imprinting that we need to do with our prospects and customers.

To do this imprinting we need to know our prospects and they need to know us. This is what web marketing is all about.